Whether you’ve already built a great dating site or are planning to develop one, it’s important to consider how you’ll make money off of your product and build a monetization strategy while it’s still at an early stage.
With so many possible ways to make money from online dating sites, it can be a bit overwhelming at first, so we’ve created a basic guide to the most popular ways to monetize online dating sites to make it easier to find the perfect monetization match for your online dating site.
Ultimately people will spend money on services they consider valuable and life-changing.
Since having a date is an important aspect of one's life.
If you don’t have a sustainable business model or a market that responds to what you’re doing while still in alpha or private beta, well…luck with that.
Sterbenz and the other critics of the site aren’t wrong, but they are promoting it, intentionally or not.
While the free-to-use model may give dating sites a boost when it comes to building a user base, it won’t bring in any revenue on its own, therefore they must incorporate other revenue streams into their business models such as working with affiliate networks, allowing users to exchange gifts, charging for premium content or offering VIP memberships.
This is the oldest website monetization trick in the book and plenty of dating sites still choose affiliate networks as part of their overall strategy.
The online dating industry generates revenues in two ways.
The first way is by having a group of paying subscribers who desire to have access to a marketplace of people.