"If you have the same interests as Kim Kardashian or a Premier League footballer, you could end up on their page," he says.
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Using Facebook, Hinge sends you a selection of friends-of-friends every day at noon.
A simple profile photo followed by age, job and education information are all users have to go off of when they rate the potential connection on a scale of one to five.
Marketing firm Jana asked 1,500 18 to 30-year-olds in nine countries, pictured, where they go online when looking for a relationship.
Facebook was the most popular across the board, with Twitter coming in second and even My Space making the top three in certain regions The highest proportion of people who had met someone online was in Vietnam, at 67%, pictured, whereas only a quarter of people in Brazil said they had gone on online dates.