One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
“I don’t want my picture up on a dating site,” they say. There’s no way you’re going to find great people to date online if you don’t have enough commitment to post at least one picture and fill out 90% of the fields on your profile page.
"I equate online dating to looking for a job," says Julie Spira, cyber-dating expert and author of The Perils of Cyber-Dating.
"You'd want a rock star résumé for your perfect dream job, and you should feel the same way about your online dating profile." And the profile is just where it starts—we have plenty of expert tips, from sending the perfect first e-mail to picking your first date location.
I was doing research for a dating service branding project, but I took away two things I didn’t expect: first, that online dating sites (depending on which ones you join) are actual full of great people who are looking for an alternative to clubs and bars for meeting new people, and second that there are some oft-overlooked tricks to online dating that, according to many of the conversations I had, most people are not using. Make use of them, and you (and your date) should have a much more pleasant experience (and maybe you’ll find the girl or guy or transgendered person you’ve been looking for)! Do not, I repeat, DO NOT pretend to be something you are not while online dating.
Not only will this lead to inevitable disappointment for your date, it will also end with inevitable embarrassment on your part when your date walks out on you, comments on how much weight you’ve gained or hair you’ve lost since you took the photo on the site, or asks you where the tattoo went (this is an actual story I was told..apparently a guy that the storyteller went on a date with had Photoshopped a tattoo onto his arm in order to strike up a conversation with the girl, who liked tattoos…she was not amused when she found out).