Keys online dating

Ask your friend to keep an eye out for overused phrases.” Honey adds: “It's a good idea to emphasise your activities as people tend to be attractive to those who convey health and vitality.” It’s true – two of the most commonly used words in profiles on Ok Cupid are yoga and (slightly more intimidatingly) surfing.

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A good rule of thumb: if you aren’t available for a date within 7 days of sending the message, don’t send it.

Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.

You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.

While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.

The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages, the actual dating service website, and multiple website measurement services.

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