Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
What about the fact that more and more businesses might be using self serve channels so customers have no choice, hence the increase.
It's not preference that is changing the data, it's a change in the channels available to people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
Their statistics about membership or monthly traffic were collected from recent public news reports.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
Some of these social networks are general interest, some are niche-lifestyle or interest-specific, and others are widely used internationally and have not yet grown in the United States.
Businesses can take advantage of very specific markets and demographics by exploring these 76 social networks and targeting their users to grow their brands in new and exciting ways.